There are very few industries which have chances of building brand loyalty, and a chain of loyal customers. All over the world, beauty products are the most widely used products. In fact, they’re the number-one priority of most beauty-conscious people. Beauty products, especially skin-care related medications such as creams are a staple in most people’s homes and are sold in colorful Cream Boxes. Not only women, but tons of men are also loyal users of beauty products. But how does this benefit the brand? The huge potential for growth, combined with the loyalty of customers can help your brand reach new heights. However, the limitations of a beauty product business begin with competition, and the large number of competitors which make it crucial for each brand to stand out in its own unique way, whether it’s on the basis of the quality of the product, or its overall appearance and effectiveness.
Cream Boxes Inspiring at Retail Display
One way of catching your customer’s eye is by using custom cream boxes. Creatively designed packaging, and innovative designs for boxes can help your brand go a long way when it comes to boosting sales. However, businesses tend to ignore the benefits offered by packaging, focusing more on the quality of the product, rather than its outlook and presentation. This is a terrible mistake! The importance of the outlook of your product, or its packaging can be gauged from the fact that customers are going to first look at your packaging, even before they see what’s inside the box. As we all are aware, the first impression is the last impression, so you don’t want to make it your last!
Custom packaging can be the reason why a customer chooses to purchase your product. Consumer chooses products on the basis of its outlook rather than its quality (unless they’re loyal customers). This serves as an advantage because an attractive packaging could be the convincing factor for a customer to purchase from you. On the other hand, if packaging isn’t designed properly and unattractively, customers might not even look at your product and simply move to the next one they find attractive! But how do you capture a potential customer’s attention? What can you do to stand out from the crowd? Here is a complete guide to designing cream packaging which will help you gain recognition, and boost sales:
Know Your Audience
Your audience plays a vital role in shaping up the final look of your product packaging. Your packaging will be different based on your target audience. This results in two scenarios: either your packaging will be designed to target a certain age group, or it will be generalizable to several age groups.
Your audience determines the color scheme you’ll use, the design, and the fonts.
Consider Your Brand Personality
Your brand personality and your audience both determine the final look of your packaging. A valuable question to ask yourself is, ‘What is your branding?’ Are you a more luxurious brand, or are you more of a simple yet elegant company? Your branding could even be dark and edgy.
Where you’re Selling
Your packaging will vary depending on where you’re selling your products. Is it an online store or are you selling in an actual store? You could even sell your product in small boutiques, or it could be a large retailer market. Your design for boxes will change depending on where you’re selling your product.
Everything that Aligns with your Branding
It’s a good idea to take all options into consideration, when designing packaging for your brand. This will act as an inspiration for you during the designing process. You could use images, text, colors, advertisements, and much more that aligns with your brand’s personality.
Some Printed Cardboard Boxes Trends to Consider
For cosmetics Printed Cardboard Boxes aren’t enough for creating a lasting impression on customers. Here are a few hot trends that we thought were really pleasing and aesthetic for cosmetic packing:
Detailed Line Drawings
These intricate lines and other hand drawn patterns are the perfectly elegant addition to your cosmetic boxes. You’re open to several options, for example something floral, or something towards the geometric side. It all depends on the nature of your product.
Custom Fonts
Custom and bold fonts are a great way to enhance the overall appeal of a package. It is a good idea to use typography to express your true identity as a brand. Whether you choose a retro font, a bold concise statement, or something aesthetic such as a classic cursive, a custom font will surely etch into your customer’s mind.
Striking Patterns
Your package will certainly jump of the shelves with wild color combos, and loud striped patterns! A well put together pattern placed in the right areas will set you apart from other brands. Your patterns don’t have to be loud. You could go with abstract and cool patterns too, to stand out.
Black and White Parcels
Nothing can beat a classic black and white parcel, creating a monochrome appearance, jazzing up your packaging game! The addition of subtle patterns or contrasting colors can give your packages a bold and confident appearance. Black packaging has a mysterious aura, giving a luxurious feel with an interesting twist!
Pastel Shades
One of the top trends today in the packaging industry especially for cosmetic packaging is pastel shades, and minimalistic designs. They can improve the overall aesthetic appeal of your box while making it appear subtle and grown up. Who doesn’t like a subtle, gentler appearance?
Lure Customers with your Fancy Product Boxes
If you want to gauge whether your packaging strategies are actually effective, evaluate your finalized design to get a better idea. Is it actually an attention-grabbing design? Does the package clarify what the product is about? Is the packaging easily accessible, and convenient to use? The packaging industry offers several opportunities to businesses to grow. These can only be availed with the best Product Boxes, the right type of products, and an innovative design.
